Thursday, January 21, 2010

Great Ad

I saw this at the 2009 British Advertising awards at the Walker Art Center... Really well done especially when you don't know what it's about!


Excaliborn7 said...

Interesting. Before I realized this was an ad about/against drinking, I wondered if it was in fact making a fashion statement about a kind of thrashed-sexy look. I see of course I was wrong. Clever clever piece.

Excaliborn7 said...
This comment has been removed by the author.
kaysee said...

I like this. It reminds me of the ad campaign for anti-smoking targeted at younger people that focused on the discoloration of teeth, nails, and skin in addition to bad breath caused by smoking. It really gets at the kind of consequences that most younger people are moved by, which prove to be more vanity and appearance oriented. It seems to work better than just listing the health effects, such as liver damage and cancer, at reaching the target audience.