Bike building and old style hand craftsmanship is becoming popular in current youth moments. Along with fixed gear bike riding and the like, a new appreciation for simplicity and quality craftsmanship has come around. What does this say about the political, economic and social climate of our generation?
Geekhouse bicycles is part of this movement. This is a video of Geekhouse bicycle production. To me this video can be seen in many ways. First as a well made video, second as an uncanny connection between the ancient and contemporary, third as art in the form of craftsmanship and fourth as an ironic relationship between the desire to regect mass production society while still needing to make some cash (this is basically an add). How else to you see it?
Geekhouse Movie from Geekhouse Bikes on Vimeo.