I watched this advertisement in my History of Social Theory class today and thought it might be relevant to the Levi's Go Forth discussion.
This ad is for a microchip that is inserted under your skin and keeps track of all your health records so that they may be accessed in emergencies. The advertisement really plays into a lot of emotions-- fear, health, safety, family, etc. (Sidenote: there's a shoutout to Wilfred Brimley in there too!) While the product is I believe inherently creepy and violating, the frame in which the advertisers use to promote the product is fascinating. You don't even learn what the product is at the end of the advertisement. This ad is creating is as I see it a new disturbing status quo.
Also, I'm not super blog saavy-- can anyone fill me in on what 'IMO' means?