Here is the opening paragraph from the article:
In recent years an ongoing debate has brewed over advertisers and fashion magazines using photographs, particularly photographs of women, that have seemingly been altered, or "retouched," by airbrushing and photo editing software such as Photoshop. The latest such image to cause an uproar is one featured in a new Ralph Lauren advertisement that shows a model, Filippa Hamilton, so emaciated that her waist actually appears to be smaller than her head....
And here is a link to the article if you want to read in entirety.
Once again, I think stuff like this shows us how things continue to be pushed to extremes, and to be effective (even in negative light) with a certain disregard for moral standards.
2 comments:
Personally, I look at this Ralph Lauren ad and it doesn't say beauty at all. To me, it looks photoshopped, it looks like if she were in a wind storm she would be snapped in half, and it looks completely unhealthy and unnatural. However, I do know that there are people in the world that would give anything to look as "good" as this woman does in this ad.
It speaks wonders to our culture, I think, and how desperate we are to achieve impossible goals. In the fashion world, if being a model if your greatest dream of all times, then you look to this ad, or any ad that has been published in the past 20 years, and that is the end result of your goal. You must lose 20-30 pounds of hearty muscle by not eating and sitting around doing nothing.
I read an article a couple months ago how the fashion world was trying to move away from impossible images of models being ultra-skinny, but it seems no changes have been made at all.
I am really glad you posted this ad. I think it is essential for our generation to be able to look at ads suchs as these and be able to recognize that yes, they have been altered. No REAL PERSON LOOKS LIKE THAT!
Sadly, I agree with Hannah that some girls (and guys alike) out there believe this is the true beauty.
I believe that it is our job as both students of new genre art and just being part of the larger population of a generation that has means to such technology we must question why theses images are being used, but also understand how they are being used and how they were made.
If ads can make girls lose weight by portaying beauty as an emaciated girl, why cant it make girls gain weight by showing models of normal size? Look at Catherine Zeta Jones or Many Moore who are beautiful but not under weight like Kierra Knightly.
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